GENERAL ELECTRIC

A digital-first campaign that explores how light affects life.

GE: Powering Life.

INSTAGRAM PAGE

The @world_of_ge account peeks into little everyday moments and the lights that power them.

CAROUSEL POSTS

Carousel posts link the specific GE products featured in each moment.

STORIES

TIKTOK

OUTDOOR

Copy - Hailey Skinner

Art Direction - Lauren Dykes

Director of Photography - Maggie Broadbent