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General Electric - Powering Life

A digital-first campaign that explores how light affects life.

The @world_of_ge account peeks into little everyday moments and the lights that power them.

Carousel posts link the specific GE products featured in each moment.

Instagram sponsored ads

Tiktok sponsored ad

Out-of-Home

Copy - Hailey Skinner

Art Direction - Lauren Dykes

Director of Photography - Maggie Broadbent

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