A digital Halloween campaign that plays off of the brutal bath cliches in horror and thrillers, reclaiming the tub for relaxation only. Naked and Unafraid.
INSTAGRAM CAROUSEL POST
A launch post for the Naked & Unafraid bath bomb kit, featuring three limited-edition products inspired by three characters that could've used a better bath.
A sponsored collection of horror/thriller films with bad bath scenes available on Hulu for the month of October.
INSTAGRAM INTERACTIVE STORY
Copy - Kylee Hazard
Art Direction - Lauren Dykes